Thats our goal for every flower we ship.
Every member of our staff is dedicated to providing you with consistent, high quality flowers all year round. We follow a demanding set of quality parameters in the production, harvesting and packaging of each and every fresh cut flower. In addition to inspections at the farm, the quality control specialists at our Miami distribution center spend over six hours a day examining flowers to make sure that they meet our quality, grading and packing standards. These standards act as your insurance that every flower is delivered to your door as though it were just cut at the farm.
On the Farm
Consistent quality starts before the seed its planted. Our farms are situated in the finest growing regions of Ecuador and Colombia where they provide the best possible growing environment for flowers. Our growers use precise combinations of fertilizers to properly nourish the plants and use minimal amounts of pesticides to combat parasites. When ready for harvest, each flower is cut at the proper stage in its growth cycle to ensure maximum bloom development, optimal color intensity and the longest possible vase life.
Each and every flower we cut must meet exact grading standards. These grading standards include:
We pack flowers in a manner that maintains their freshness and quality during transit, and makes unpacking easy for the customer.
Refrigerated shipping and handling at every step of the delivery process increases the life and health of our flowers. As soon as the stems are cut at the farm, we transport them in refrigerated cargo trucks and airplanes and only handle them in refrigerated facilities. Our state-of-the-art refrigerated storage facility maintains optimal temperature and humidity levels which are closely monitored by our experts. Cold-chain shipping continues when the flowers leave our distribution center and on to the retail florist.
We guarantee the freshest flowers you can buy. We fill every Regular Weekly Order from our freshest product. Flowers sold directly through wholesalers to retail florists are labeled with the retail shop name and shipped direct from the farm. In addition, Equiflor has the shortest open market maximum rotation in Miami - 48 hours for color roses; 72 hours for red roses; carnations, fillers, poms and minis cannot exceed 96 hours prior to shipment.